Website redesign, or a focused fix
A site that isn't working doesn't always need a redesign. We start by finding what's actually wrong, then recommend a redesign or a focused fix, with a written scope and price before any work starts.
A good fit when
- Your site should bring in calls, forms, bookings or sales, and it isn't.
- You can say what the site should do better, even if you don't know why it doesn't.
- Someone on your side can review pages and answer questions during the project.
Something else fits better when
- The site works and you want it kept updated and watched. CARE plans
- You need more visitors, not a better site. SEO and Google Ads
- You're on Wix and happy editing there. Wix website help
- You're on Squarespace and happy editing there. Squarespace website help
- Selling online is the main job of the site. Shopify development
Redesign or focused fix?
Signs that point each way. Most sites show a few of both, which is why we look first.
A redesign makes sense when
- The site is hard to use on phones, and fixing it means rebuilding the layout anyway.
- Your services, prices or market have changed, and most pages no longer describe the business.
- Nobody can safely edit or update the site.
- The design no longer matches the quality of your work.
A focused fix is usually enough when
- Visitors arrive but don't call or send the form.
- The site is slow, and a few heavy pages or scripts cause most of it.
- Calls and forms aren't tracked, so nobody knows what's working.
- One page, template or form is broken and the rest of the site is fine.
How we diagnose it
Step 1 Read the numbers you have
Which pages get visits, and which visits turn into calls, forms or sales, where tracking exists.
Step 2 Use it like a customer
Find a service, call and send the form on a phone, and note every place it gets stuck.
Step 3 Check what's underneath
The platform, who can edit it, speed on the key pages, and what is tracked.
Step 4 Recommend in writing
A redesign, a focused fix, or both in order, each with a scope and price.
What each path includes
The written scope lists the pages, features and checks for whichever path you choose.
- Focused fix
- A defined job on the site you have: speed, the call and form path, tracking, or one broken template.
- Redesign
- New layout and design across the site, rewritten key pages, forms and tracking, with old addresses redirected to new ones.
- Redesign with a platform move
- When the platform itself is the problem, the redesign and the move are planned together. Website migration
- After launch
- Updates, backups and fixes under a separate monthly CARE plan. CARE plans
What to have ready
- Your site address, and who built and hosts it.
- The few pages that matter most to the business.
- What you want more of: calls, forms, bookings or sales.
- What's wrong, in your words, and any sites you like.
- Whether you have Google Analytics or Search Console. Share access later, not passwords.
Please don't send passwords through the form. Access is arranged after the scope is agreed.
What changes the scope
- A redesign or a focused fix, and how many pages or templates change.
- Whether copy, photos and a logo are ready or need to be created.
- Staying on your current platform, or moving.
- Forms, bookings, a store or integrations that must keep working.
- Tracking that has to be set up or repaired.
- Old addresses that need redirects when pages move.
How pricing works
You get a written scope, price and timeline before any work starts.
Focused fixes, one-time
- Performance and Conversion Sprint
- $2,500 - $5,000+
- Tracking and Analytics Sprint
- $2,500 - $5,000+
Redesigns, one-time (any platform)
- Quick Launch Website
- $2,500 - $5,000+
- Custom Lead-Generation Website
- $4,000 - $10,000+
- Advanced Website Platform
- $10,000 - $25,000+
Prices shown are non-binding planning estimates for budgeting only. They are not guaranteed pricing, a contractual offer, or a promise to perform work for the listed amount. Final scope, timeline, deliverables, and pricing require a discovery conversation, review of project materials and technical requirements, a written proposal or statement of work, and a signed agreement. Third-party costs, ad spend, taxes, rush work, integrations, content readiness, revisions, and technical complexity can change the final price.
What we won't promise
- A redesign when a fix would do. If the diagnosis points to a smaller job, we say so.
- That a redesign alone fixes a weak offer or an untracked funnel.
- A ranking, a traffic number or a lead count.
Questions
Do I need a redesign or just a fix?
It depends on what's wrong. If the problems sit in a few pages, forms, speed or tracking, a focused fix usually costs less. If most pages are out of date or the site can't be edited safely, a redesign makes more sense.
Will a redesign hurt my search rankings?
It can, if pages move without redirects or useful content is dropped. We map old addresses to new ones and check after launch, but nobody can promise rankings stay the same.
Can you redesign without changing platform?
Often, yes. The scope says whether the redesign stays on your current platform or includes a move. When a platform move is worth it
How much does a redesign cost?
The current planning ranges are on this page. The written proposal sets the final price after we review the site. Website redesign cost guide
Start with a written scope
Tell us what you have and what isn't working. You get a written scope and price before any work starts.