Jada Bascom Foundation

The Jada Bascom Foundation is a nonprofit dedicated to increasing bone marrow donor enrollment — with the ambitious goal of registering one million donors worldwide. Their founder, a passionate advocate but completely non-technical, needed a digital platform that could:

• Establish credibility and tell the foundation's story with impact
• Connect potential donors to bone marrow registries anywhere in the world
• Accept donations seamlessly with transparent impact statements
• Provide educational resources for K-12 educators teaching about bone marrow donation
• Support volunteer recruitment and registration drive coordination
• Use a Google Ad Grants account (up to $10,000/month in ad credit) to drive awareness

The foundation had no existing website, no digital infrastructure, and no technical staff. They needed a web development partner who could handle everything — from domain registration to Google Workspace to ad grant applications — and build something that matched the scale of their mission.

We set up and integrated Givebutter for donation processing with:

• A floating donate button accessible from every page
• A header donate button with modal overlay
• A dedicated /donate page with embedded donation form
• A goal progress bar showing campaign momentum
• Impact statements showing what each donation amount funds
• Full donation event tracking in analytics

Google offers qualifying nonprofits up to $10,000 per month in Google Ads credit. We handled the setup:

• Applied for and secured Google for Nonprofits status
• Qualified and set up the Google Ad Grant account
• Configured Google Ads campaigns with conversion tracking
• Documented a CTR optimization strategy to maintain grant compliance
• Connected everything to GA4 for performance measurement

Beyond the curriculum and registry finder, we built:

• A homepage with hero section and mission statement
• About page with foundation history and team
• Steps to Marrow campaign pages telling the donation journey
• Heroes and Stories section for donor and recipient narratives
• News and Events sections managed through the CMS
• Volunteer resources and registration drive toolkit
• Legal pages (Privacy Policy, Terms of Service, Accessibility Statement)

All content is managed through Payload CMS, giving the non-technical founder a clean, intuitive admin panel to publish updates without developer help.

We treated the foundation's site with the same rigor as a commercial platform:

Analytics: Full GA4 implementation, Google Tag Manager, custom event tracking for registry clicks, donations, and form submissions, bot detection and filtering, impact events tracking with geographic data, Meta Pixel with consent management.

Security: HTTPS enforcement via Cloudflare, security headers (CSP, HSTS, X-Frame-Options), bot protection and rate limiting, GDPR-compliant cookie consent, role-based access control, login rate limiting (5 attempts / 10-minute lockout), password hardening (12+ character minimum).